new google seo tools + chatgpt ads open access
In this email I want to share with you a new Google Search Console feature which is particularly important if you’re doing any form of Youtube or social media marketing and also to let you know ChatGPT ads are now live and worth a look.
ChatGPT ads now live & available to advertisers
Earlier this year OpenAI started testing ads in ChatGPT in the US and the rollout has ramped up fast. Last month around half of all replies to free users in the US were showing an ad. Australia, Canada and New Zealand are next on the rollout list.
The format is very basic right now, its a labelled sponsored box that sits below the end of the answer, theres an example in the image above. The ads don’t change the answer itself, and paid ChatGPT plans don’t see ads at all.
Previously it was invite only but access has now been opened up. It’s still in beta so it is a little buggy.
If you’re running paid traffic right now it might be worth a look. We’ve been testing it for a handful of clients over the last week. The results are not conclusive right now but it does look like about half the traffic is bots so it doesn’t look great. That said, it’s a new ad platform so performance is going to vary greatly depending on your market.
Track social accounts & Youtube in Google Search Console
Google has started rolling out what it calls “platform properties” in Search Console – you can now connect your Instagram, TikTok, X and YouTube accounts and see how your social content performs in Google search, the same way you already can for your website.
The setup is simple: open Search Console, hit the property selector, choose “Add property”, pick the platform and authorize the connection. Once it’s connected you’ll see which search terms are surfacing your posts and videos, plus clicks and impressions for each piece of content.
It’s been rolling out over the last week or so and should now be available to everyone.
What this means for you:
Connect your accounts this week. It’s a 5 minute job and it’s free data you simply couldn’t get before. Even if you only post occasionally, connect everything you have.
YouTube especially
I’ve talked before about YouTube getting special treatment in Google and AI search results. Now you can actually see which searches are surfacing your videos.
Mine the query data for website content ideas
If one of your Instagram or TikTok posts is ranking for a search term, that’s Google telling you there’s demand for that topic. Build a proper page on your own website for it and rank with an asset you own instead of renting space on social » we’ve talked before about “no page, no rank” and the same principle applies here.
More on the update here: https://www.searchenginejournal.com/google-search-console-adds-social-video-platform-properties/581634/
Thats it for this email, any questions, just hit reply – if you’re stuck with site speed or need help with SEO, email me back with some background on the problem you’re looking to solve and we can send over some recommendations.
First sent to the WP Speed Fix email list on 5 August 2026. Read the original on Bento Subscribe to the list