Episode 8 – Email Marketing

This week Ed and Brendan talk about email marketing, one of the most under-hyped, under-utilised online marketing tools in small business. If you’re doing email marketing and finding its not effective or are not doing any email marketing then this is an episode to listen to.

Listen to this week’s show and learn:

• an easy mental frame to make writing emails much easier
• why you should be focussed on your email marketing strategy BEFORE social media
• the important elements of your email marketing that are usually overlooked but make all the difference as to whether your emails will be read and whether your email marketing will be effective

In this episode:

• Email Marketing Tools:
  • mailchimp.com – free for upto 2000 email addresses
  • aweber.com
  • infusionsoft.com
• Email autoresponder example – signup for the free course at DidgeridooDojo.com to see an example
• Types of email marketing:
  • Abandoned Cart Emails and Template – an example of email marketing that is not just a simple broadcast
  • Order emails
  • Booking confirmations and reminders
  • Any email in your business that is automated

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.