Episode 18 – Results & Expectations

Very often we hear about business owners who’ve spent a lot of money (high expectations) on a website or online marketing and get very poor return (bad results).

So this week on the show we have a discussion about results and expectations and some simple steps you can take to better set your expectations and to get better results.

Listen to this week’s show and learn:

• Simple steps you can take to get a better result from whatever you’re doing online
• Why many businesses have faulty expectations and how you can avoid falling into the same trap
• Why winning online is about the long game and not about magic bullet solutions
• Why trying to DIY is often the fastest path to failure

Highlights, Notes and Action Items from this episode:

Very often online, the result doesn’t live upto the expectation for two reasons

• the expectation was unclear, unrealistic and simply unachievable
• the expectation was realistic and achieveable but the plan to achieve it was poor

Setting realistic and clear expectations:

• not being clear on what you actually want, the “i want to be no 1 in google falacy’
• short term focus or magic bullet thinking
• unrealistic budget
• DIY mentality

Creating a better plan of attack

• focusing solely on design or making something look pretty is recipe for disaster
• avoid poor budget and resource allocation, e.g. all the money on design, nothing for traffic or not assigning any time to focus online marketing efforts
• don’t just rely on a single marketing source or traffic channel
• make sure you’ve planned for the worst case scenario – don’t bet the farm on the success of your website

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.