Episode 15 – Budgets, Hiring Consultants & How much does it cost?

One of the most common questions we get asked is “how much does it cost?”

This is really a terrible question because you’re focussed on the cost of online marketing instead of the outcome which is to get more new clients!

Listen to this week’s show and learn:

• ballpark costings for online marketing
• some of the steps and thinking points you should address BEFORE asking about cost

Highlights, Notes and Action Items from this episode:

Questions you should be able to answer:

• what do you want? i.e. what do you REALLY want…. being number 1 in Google is a means to an end, what you actually want is more customers or sales
• what is a customer worth to you? in other words what is their lifetime value
• what is your monthly budget? what are you prepared or what can you afford to spend to acquire new customers
• how are you going to measure success? do you have systems in place to track it?

Other important points:

• be realistic about costings and results, a basic newspaper ad in a community newspaper is $500-1000/month, don’t expect to be able to reduce your cost by going online AND at the same time get better results
• don’t shop on price – do you go to the cheapest doctor in town? no? so why are you looking for the cheapest online marketing solution?
• DIY is often false economy, you may save money but you’re sacrificing your time and more importantly, probably hurting your results

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.