Episode 12 – Content, Blogging & Content Marketing Strategy

This week we talk about content and content marketing. A strategy that is generally under-done by most small businesses.

Content is at the core of your website. If you’re unhappy with how your website is performing, this is a show to listen to.

Listen to this week’s show and learn:

• how by simply adding a page of content to your site you can rank higher
• the answer to the question “how often should I be updating my website”

Highlights, Notes and Action Items from this episode:

• You need a page of content for every keyword you want to rank for
• Thin content will hurt you, aim for 1000+ words of content on important pages
• Key content types:
  • monthly newsletter
  • blog articles -> here’s a perfect example of a content strategy in play, a blog article on coffee cup photography: http://www.perthproductphotography.com.au/coffee-cup-product-photography-sip-imports
  • pillar content or core website content, for example you services page
  • photography and video, unless you’re going to hit a minimum acceptable standard this is better done by professionals. Here’s some examples of online business videos: http://www.photographyproject.com.au/portfolio/video-production-perth/
• Sales and marketing automation tools like Infusionsoft are the next step up from email marketing
• Taking the first step of your sales process online is an excellent way to super charge your website

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.