E26 – Ecommerce & Online Retail Marketing Quick Wins
0:40:36
Since a lot of our BMS episodes are focussed on more traditional bricks and mortar style businesses, in this episode we talk about quick wins for ecommerce businesses.
In this episode:
- Pareto Ecommerce, Brendan’s ecommerce consulting brand
- Google Shopping or Google Product Listing Ads
- Move your site to a cloud Ecommerce CMS like Shopify or if self hosted, ensure you’re using the highest quality hosting possible
- Setup Google Analytics ecommerce tracking
- Abandoned Cart Emails & Email Template
- Customise all automated or transaction emails out of your ecommerce system
- Use two payment gateways, for example Paypal and Stripe or Paypal and Eway
- Live Chat – trial using live chat with a proactive chat function for 30 days using a tool like Zopim
- Add shipping and payment info to all product pages on your site. Remember a lot of visitors will land on individual product pages so its important these pages answer as many pre-purchase questions as possible and practical
Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.