Episode 4 – Domain Names
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This is Episode 4 of the Business Marketing Show with Ed Keay-Smith from Online Impact and Brendan Tully from The Search Engine Shop
This week Ed and Brendan talk about domain names, one of Ed’s favourite topics!
This episode is a good all-rounder especially if you’re building a new site or thinking about buying more domain names.
Listen to this week’s show and learn:
- why buying a keyword rich domain name is a bad move unless you know what you’re doing
- how to properly implement multiple domain names and the difference between primary and secondary domain names
- the domain name billboard test
In this episode:
- The 4 components of hosting and where domain names fit in
- Domain name basics:
- avoid hyphens in your domain name
- buy the .com and the extension for your local country, eg .com.au
- there are no quick wins – buying a domain rich keyword is no guarantee of ranking
- if you’re changing your domain name get SEO advice because a wrong move could destroy your rankings permanently
- Your action items:
- make sure your domain name details are current
- check the expiry on your domains
- ensure you have logons for all your domain registrars
- archive.org – see old versions of websites
- dnjournal.com – Domain Names Journal
- Domaintools.com – history of domains and much more
- Namecheap.com – Cheap domain names!
- Crazydomains.com.au –
- Netregistry.com.au – now owned by Melbourne IT so probably one to avoid in the future!
- Drop.com.au – buy expiring domain names
- AVOID – Godaddy, MelbourneIT
Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.