E27 – Easy Conversion Rate Optimisation

In this episode the guys talk about basic conversion rate optimisation. These are steps you can take and mostly DIY that will increase the number of enquiries, calls, sales, bookings or conversions you generate through your website without needing an increase in traffic.

Conversion rate optimisation can get really technical but in a lot of cases, small business owners are missing some basic online marketing elements on their website which is hurting their conversion rate.

This episode is a good one to listen to if you’re running a small business and getting a lot of traffic to your website but not many enquiries.

Listen to this episode and learn:

• simple improvements that you can make to your site that will have a disproportionate impact on sales, calls, enquiries or anything that is a “conversion”

In this episode:

• Contact Us page optimisation
• Heatmap Tools: Crazyegg & LuckyOrange
• Header optimisation
  • add your phone number to your header
  • have a small blurb or tagline explaining who you are or what your business does
  • remove social icons from your header unless there is a good reason for them there
• Google Custom search for your website
• Live Chat using Zopim
• Live Chat episode on BMS
• Split testing – optimizely.com

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.