Contact Us page optimization

In this email I wanted to talk about something that’s super boring, commonly overlooked but can make a huge difference to conversion rates – contact us page optimization.

We had a client just last week with a very poor contact us page and no clear phone number anywhere on their site. This was a weird one as their primary product sells from anywhere from $5k-35k and usually requires a phone call. By making some simple changes as below, they’ve seen a significant increase in sales over the last week alone.

Your Contact Us page isn’t just about getting new customers; suppliers, other businesses you work with and your existing customers are also relying on that page on a regular basis. A well written Contact Us page also adds credibility to your business….a bad one can destroy your credibility in seconds.

The most common problems we see..

Issues with the Contact Us form, often the Contact Us form doesn’t work full stop. In one case we took on a client who wanted some Google Ads campaigns setup. We logged into the site and there were at least 50 enquiries over the previous 3 months that weren’t received

Nobody is checking the mailbox where the queries are going or there’s a significant volume going to spam.

Enquiries are being poorly handled. Generally reception or admin staff make bad salespeople, it might be time to review who your website enquiries are actually going to and make sure there’s a solid qualifying and sales process in place so leads and enquiries are handled effectively.

5 point simple Contact Us page audit

We’ve broken down our Contact Us page audit and checklist on our website, click here to check it out.

CRUX Dashboard Is Being Retired

The Core Web Vitals CRUX Dashboard system we use to generate our Free Core Web Vitals Reports is being retired by Google at the end of November. It’s being replaced by the more technical CRUXVis report.

The CRUX Dashboard report is an excellent simple overview of Core Web Vitals and site speed at a high level so it’s not ideal that Google is turning this off – we’re working on an alternative for this.

CRUXVis data is updated weekly vs monthly with Core Web Vitals data and is a much more technical report – if you’re a web developer or an agency, it be worth a look, here’s the link: https://cruxvis.withgoogle.com/

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Thats it for this email, any questions, just hit reply – if you’re stuck with site speed or need help with SEO, email me back with some background on the problem you’re looking to solve and we can send over some recommendations.