A Simple SEO Tactic for Free Traffic

In this email I wanted to share a couple of simple SEO tactics – the first will help increase your organic click through rate (CTR), increase phone call and lead volume.

The second tactic will help increase your site speed and improve your SEO by crafting a better robots.txt file – it’s primarily aimed at WooCommerce sites but the principles can be used for any site.

How To Increase Calls & Leads From Your Site While Boosting Organic CTR

There’s a category of SEO tactics we’ve developed over the last 20 years or so that we call “simple, not obvious”. These are really quick to deploy, super simple and completely obvious once you see them but typically, nobody talks about these online.

Click play the video below or this link for a very simple tactic that can dramatically increase the number of calls and phone leads your site generates while also boosting your organic CTR. CTR improvements are fantastic because they generate more traffic without needing any increase in rankings.

This one is more suited for local SEO businesses but can be used by any business with a phone number.

How To Use robots.txt To Reduce Load On Your Site, Improve Site Speed & SEO

Since mid 2024 Google has become much more aggressive with crawling websites. This seems to coincide with the rise of AI tools and AI search.

Many sites we see, particularly WooCommerce sites are being crawled so aggressively to the point that its hurting performance.

In this video we walk through an optimized robots.txt file that will reduce the load on your site while also improving SEO through better Google crawling.

This video is focussed on WooCommerce sites but the same principles can be used for any site.

Click here or on the image below to watch this video.

Thats it for this email, any questions, just hit reply.