Episode 9 – 8020-ing Your Online Marketing

This week Ed and Brendan talk about the 8020 principle or Pareto Principle. A natural law that dictates that 80% of your results come from 20% of your efforts or input.

So often when it comes to online marketing we see business owners try and do everything, for example Facebook, Twitter, Pinterest and LinkedIn and end up spreading themselves so thin they see no results.

If you’ve never heard of the 8020 principle before or if you’re looking for a starting point with your online marketing this is an episode to listen to.

Listen to this week’s show and learn:

• 5 key online marketing action steps to focus that generate huge results with relatively little effort
• the basics of the 8020 principle
• about Brendan’s new Ecommerce Business, ParetoEcommerce.com

In this episode:

• The Pareto Principle on Wikipedia
• ParetoEcommerce.com – Dramatically improve your ecommerce business for just $2/day
• Google Product Listing Ads
• Contact Us Page Optimisation
• The 80/20 Principle: The Secret to Achieving More with Less by Richard Koch
• 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall